Select Page

How to Stage Your Home When It’s Time to Sell

How to Stage When Selling Your HomeStaging is the act of making a property look move-in ready and appealing to home buyers. Staging is one part cleaning, one part decluttering, and one part decorating. Most homeowners stage in phases, beginning with decluttering and moving on to decorating.

Getting Started

Decluttering is usually the first part of staging because it’s so time-consuming. To start, go through every storage area of the house. Sort through boxes of old clothes, holiday decorations and old toys to remove those things you no longer need. Donate items to charity, recycle what can be recycled. and throw away the rest.

Remove stray papers, bills, and stacks of magazines from side tables, coffee tables and shelves. Clear kitchen items from the kitchen counters to showcase how much space your home has for food preparation. To make your home look more tidy, invest in home storage solutions like shelves and baskets where clutter can be stored.

Once the clutter has been removed from the closets, public areas and bedroom spaces in the home, then the house can be cleaned. A deep cleaning can help make the property look lighter, brighter, more cheerful and well-maintained. Clean everything from the curtains to the upholstery. Polish the silver, dust all surfaces, and clean all windows. Make your home shine!

Advanced Staging

After the cleaning and decluttering, it’s time to make improvements to the home decor. Cover bare walls with artwork, take down heavy drapes and add extra pillows to the couch or bed. Focus on improvements that bring together the decorating scheme in each room, and add things to the space that make it seem more comfortable and inviting.

For the finishing touch, set the table with a few wine glasses, place fresh flowers on the bathroom counter and play soft music in the background. Doing all of these things right before your home is shown to buyers can help make your house seem more luxurious and homey. Show buyers all the potential that your home has to offer.

How to Stage an Empty Home

Staging an empty home is a little different from staging a furnished home. Decluttering and cleaning is usually not a problem in an empty home. These tips will help you get started:

  • Remove any stains on the carpet.
  • Repaint or touch up the walls if necessary.
  • Make any necessary repairs.

Once the basics above have been taken care of, add in a few pieces of attractive furniture to make the house seem more homey and inviting. Put a dining room table and chairs in the kitchen, a love seat and chairs in the living room, and a bed with nightstand in the master bedroom. These small details can help make your home look a comfortable place to settle down.

Contact Your Real Estate Agent

Many homeowners feel a little lost when they first begin staging their home to sell, which is why it helps to work with an experienced real estate agent. Your real estate agent can show you ways to make your home look tidier, more attractive and more appealing to home buyers. If you’re thinking about selling your home, contact a real estate professional in your area to get started.

What You Don’t Know About Home Inspections

Planning for a Home Inspection Before Buying a HomeWhen it comes time to sell a property, a home inspection is necessary, or is it? This is one additional expense that may be useful but in certain cases is not a mandatory aspect in purchasing a home. In fact, some individuals buying in competitive markets may want to forgo the home inspection process to get ahead of other bidders and close on a desirable property. There is much to learn about home inspections, starting from the basics and getting into a few secrets not often disclosed to potential homebuyers.

Learn more about home inspections and what to be aware of when and if deciding to schedule a home inspection on a property today.

More Common than Before

Compared to twenty years ago, more home sales are contingent on information provided from a home inspection. The inspection is an additional fee and is not generally seen as expensive, costing buyers around $450. However, some inspectors can be considered to be overzealous and create a list of minor problems that may overwhelm owners and buyers. Sellers and buyers want to know which items are most important to address and which issues may reduce home value or impair the structural integrity of a home.

An issue with some inspectors is that they create a list with more important items and those that are generally seen as more cosmetic and those reading the list may not know which concerns to prioritize and how much necessary repairs will cost. A professional inspection should cover the foundation, framing, roof, plumbing, wiring heating systems, water heater and fireplaces. Professional inspectors who include pictures of problems make it easier to understand the extent of a problem.

Home Inspections May Be Required

In certain instances a home inspection may be mandatory. Some banks and mortgage loan products may require borrowers to carry out a home inspection. Home inspections are generally useful as buyers and investors are making a significant purchase and some issues may be addressed by the seller or help to reduce the asking price of a home.

Speak with a bank or lender and be aware of their flexibility when it comes to home inspections. There are those who forgo certain contingencies, including a home inspection, in hot housing markets. Sellers looking to close quickly may choose those buyers who are willing to do without a home inspection.

Inconsistent Regulations

A lack of national standards may make it possible for different home inspectors to have greatly varying levels of expertise. Approximately two-thirds of states have established laws helping to regulate home inspectors. This inconsistency may make it difficult to know whether or not a home inspector possesses the knowledge base necessary to provide sellers and buyers with relevant advice.

Home inspectors in New York are required to take a 140 hour course for pre-licensing. California home inspectors do not need to take classes or have a license. Find out more about regulations that may apply to home inspections in a specific state and speak with a trusted agents and friends to find out more about their experiences with local home inspectors in the area.

Learn More About Home Inspections

Buyers and sellers need to know more about the home inspection process and when skipping a home inspection may be in their interest. Talk with an experienced real estate agent to learn about general home inspection expectations and potential problems.

How To Use Influencers For Marketing

How To Use Influencers For Marketing


Influencers are persons who have the ability to sway the opinions of a target market. They are information brokers who share their knowledge and thoughts in order to aid others in making sound decisions. They are well-known and greatly respected public figures within their local communities and as such, are well able to win the trust of their targeted audiences.
Influencer marketing is hence the use of influencers to reach out to a target market. Unlike most other marketing techniques, it is indirect in the sense that there is no one-on-one interaction between the marketer and the potential customer.
The gist of the discussion that follows is centered on the steps that may be taken to utilize influencers in a marketing campaign.



Step I: Carry out a Marketing Feasibility

Marketing feasibility is simply a way of examining the marketing prospects. It entails ascertaining the profitability of a marketing venture. The main aim of the study is to assess the relevance of the influencer marketing to the organization’s overall goals. It also evaluates the costs involved and the expected returns.

Step II: Determine the Qualifications of your Preferred Influencers

Influencers are of various types, possess varying degrees of work experience, and are suited for various kinds of marketing related tasks. You will, therefore, have to determine the kind of qualifications your preferred influencer ought to possess. This is largely determined by the kind of task you may want them to undertake. The ideal influencer has to:
• Have access to a very large target audience• Be as relevant as possible to the target market• Be very genuine• Be very active on all the social media platforms• Possess the tone and communication style of the marketing campaign

Step III: Recruit the Influencers

Recruit the potential influencers on the basis of the criteria set out above. This could take several forms or approaches such as the use of newspapers, recruitment firms, posters, and the social media. Recommendations, testimonials, and referrals from past employers may also come in handy. Great care has to be taken throughout the recruitment exercise to ensure that only the very skilled and capable ones are recruited to join the team.

Step IV: Create Partnerships and Synergies

After recruiting the influencers, you will have to create partnerships and synergies with them. To do this, you will have to interact with all of them directly. You will also have to organize a bonding session for all of them. They will have to meet somewhere, introduce themselves to one another, and craft a common way forward. It is at this stage that each influencer is furnished with his unique job description, sales targets, and other aspects.

Step V: Institute a Reward Mechanism or Regime

Put in place a mechanism for rewarding each influencer for his labor. Each influencer is generally entitled to a retainer (standard amount of money regardless of any contribution made). A further commission is also awarded depending mainly on the contribution that each influencer makes to the overall organizational marketing campaign.

Step VI: Conduct Monitoring and Evaluation

Once the marketing campaign is up and running, you will need to carry out periodic monitoring and evaluation exercises to assess its success. You will have to ask yourself the following relevant questions:
• “Have I met and/or exceeded my sales goals?”• “Have my sales revenue soared, remained constant, or slumped?”• “Have I generated any significant impression(s) ever since I started the campaign?”• “Do I really need to keep the same number of influencers or should I downsize them?”• “What changes, if any, should I make?”


Influencer marketing is a very rewarding venture in the sense that it aids in the deepening of an organization’s market base inexpensively. Owing to its intricacy, the intervention of a competent marketing company may be necessary to leverage its benefits. All factors considered it is clearly a strategy that just about any serious company has no choice but to contemplate adopting as a standard managerial best practice.


Most Important Philosophical Texts of All Time

Most Important Philosophical Texts of All Time

3 of the Most Important Philosophical Texts of All Time

The most important philosophical texts of all time can be argued about just as much as philosophy itself. Discussed here are merely three of the most important texts chosen specifically for their profound global cultural impact. That is to say, these three texts stand as pillars throughout the formation of today’s superpowers. Beyond that, the intricacies of philosophical impact on modern cultures we leave open for your argumentative and musing delight.


— The Republic by Plato

The predominance of Western culture has left little, if any, of the globe untouched. Laying the groundwork for much of Western philosophy and culture is Plato’s The Republic. Written around 380 BCE, Plato shares the teachings of Socrates on justice, forms of government, and the ideal State. Socrates’ ideals resonate to this day, especially when compared to many of today’s political and societal arguments. The similarities between modern Western culture and Socrates’ teachings are striking, while other ideas are even radical. Expand your understanding of your own culture’s system by putting it into perspective against Socrates’ ideas. Including the famous ‘Allegory of the Cave,’ Plato’sThe Republic offers inspiring food for thought on the Western way.

— The Communist Manifesto by Karl Marx

There’s no denying the significance of 1848’s The Communist Manifesto by Karl Marx. Marx points out the faults of Capitalism and its ultimate degradation into collapse, arguing his ideal State of Communism. Although others used Marx’s model toward corrupt means, his ideas have resonated through time, inspiring many a rebel and revolutionary. There are still Marxists the world over seeking to free the peoples of the globe into a more unified State. The Communist Manifesto is a must-read for anyone looking to explore beyond the money-blinded boundaries of Capitalism. Feed the revolutionary in you!

— Tao Te Ching by Lao Tzu

A classic of Eastern literature and philosophy, Lao Tzu’s Tao Te Ching dates back to the late 4th century BCE. English-reading audiences were first introduced to this gem of Eastern wisdom in 1891. Fundamental to the development of Taoism, this text has also inspired Buddhism, Confucianism, and other sects of thought and religion. Its impact on Eastern culture and, more markedly recent, trickle into Western thought deems importance while offering wisdom with elegance. For those with a deeper appetite, Lao Tzu’s commentary includes states of being and consciousness. Roughly translated as ‘The Way of Virtues,’ the Tao Te Ching teaches harmony and unity. To this day, many seek and find serenity within its words.

Taking It Further

The philosophies of Plato, Marx, and Lao Tzu are at the core of today’s global culture. While certainly not a list to be-all-and-end-all, their reverberations continue to shake the world over. Their influence throughout history continues to blend and adapt in varying, interesting ways. Consider how other philosophies adapted concepts these classics laid down and how such adaptations influenced further cultural change. Where might we go from here?

Happy Philosophizing!